This is the second week in a row that Amazon is hiking its prices on some of its popular products, including its most popular e-commerce sites.
In response to a survey conducted by The Wall Street Journal on Thursday, the company said it would lower prices on most products and services by $20 per unit on Thursday and Friday, and by $25 per unit for the rest of the week.
The hike is effective on Thursday at midnight ET.
On Friday, Amazon said it was introducing a new discount program that would give shoppers who buy at least one item from its online store the option to receive a $10 discount for their purchase.
The program will also apply to items on Amazon’s second-hand and clearance sales platforms, as well as online sales from the third-party sellers it partnered with to sell its products.
Amazon also lowered prices on items that it did not offer through its online retail store.
The company announced Thursday that it was lowering prices on a number of its most valuable products, starting with a $200 discount on a $1,000 credit card and the $1 million Visa Signature card.
Amazon said that the new offer would apply to products on its Prime Now service and Amazon Prime Instant Video streaming service.
The $20 price cut for the Costco and Amazon.org stores is the first in a series of price reductions that Amazon announced in September.
Amazon had been hiking its price for a number and categories of products in recent weeks.
On Thursday, Amazon introduced a new product, a $2,500 discount card, that offers the ability to pay with Amazon Prime and pay for items on the website and Amazon’s third- party seller platform, Prime Now.
The card also allows customers to get a $20 discount for a $500 credit.
Amazon Prime Now offers Prime members discounts ranging from $5 to $99 per year.
Prime members can also get access to Prime Now for $99 for two years.
Prime Now is currently available for $69.99 per month for two people, and Amazon said the new card will be available starting on Friday.
Amazon also announced it would also be introducing a $4.99 annual membership fee for Prime Now members.