Couples and couples are increasingly turning to massage services to help them manage stress, but they are also seeing more of a financial benefit to their relationship, according to a new study from the consulting firm The Luxury Report.
Couples seeking massage therapy will spend more on the massage than those who opt for other treatments, according the research.
The survey of more than 2,500 couples and 2,000 couples seeking massage in the U.S. found couples spending $3,717 per month on the therapy, compared to $2,732 for those opting for other options, such as therapy sessions or group therapy.
In addition, the survey found that couples seeking masseuses said they found it easier to schedule sessions, get together more often and get more satisfaction from the services than couples who opted for other forms of therapy, such that the couple spending more on massage therapy said their relationship improved by $1,037 per month.
Massage therapy, a form of massage therapy, is becoming increasingly popular among couples.
In 2016, couples spending more than $1 million on therapy received an average of $3.14 in benefits, including increased self-esteem, decreased stress and reduced depression.
Massages are also increasingly popular for couples in the Midwest, with many states seeing increases in sales and more than a 50 percent increase in the number of massage therapists in the region over the past decade.
Massages in the Midwestern states are also seen as less costly and easier to navigate than the West, with the number in the midwest region spending less than $200 per session.