The best massage therapist in town has a new business offering customers “massage therapy” for a fraction of the price of conventional treatments, including a $99 heating pad and $99 massage chairs.
The company, Massage Therapies for People, opened its first London location last month in the former home of the UK’s biggest massage parlour, Massager.
It was launched in the capital last month after a deal with an Austrian massage therapist broke down, and it will now have 50 locations across the UK.
The UK’s Massage Therapy Association has welcomed the move as a sign of change in the industry, which saw the number of massage therapists fall by over 20,000 between 2006 and 2015.
“It is an exciting time to be in the massage therapy space, and we look forward to seeing this industry thrive in the years ahead,” said Annabelle Guevara, the association’s president.
“Our member companies have seen the need to develop more effective and affordable massages and are now offering Massage Services for People to provide the same service for less money.”
The move to the UK is part of a growing trend of massages being offered at no extra cost in other parts of the world, such as India, where the Massage Guru, a website which provides massages for under $1,000, has seen a 20 per cent increase in traffic since March.
The Massage Society, which is backed by the UK government, has also been investing in massages in the past.
It opened its London store in 2012, and last year opened a second shop in the UK, with the intention of doubling its service in the coming years.
Massage Therapy for People has been testing its business model on the back of the £1,400 heating pad it sells for £199.
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